EMC - Economics

As can be gleaned from the foregoing, the EMC process essentially replaces high cost Portland cement with low cost materials, most of which are waste materials from other industrial processes or readily available in their natural form and in the need of very little pre-treatment.

Moreover,while the materials are exposed to high energy impacts, energy consumption is low and the over all production cost is highly competitive.

These elements combine to give EMC products significant competitive advantages over Portland cement and today’s blended materials both in terms of technical performance and cost.

The EMC business model

EMC’s product are global and the mission is to build a global product.

Cement may be a global product, but the market is very regional both in terms of structure and logistics. EMC’s business model must therefore be sufficiently flexible to be able to meet the challenge of each market.

EMC’s strategy is to form joint ventures with local partners that will then help roll out the products in each market. Those partners can include:

• Ready mixed concrete producers.
• Aggregates producers.
• Owners and operators of coal fired power plants.
• Construction companies looking for better materials, a competitive alternative to Portland cement and an environmental profile.
• Engineering firms with an environmental profile.
• Financial investors, especially those interested in technologies with an environmental profile.
• Private equity firms with interest in the building materials industry.
• Entrepreneurs interested in building up EMC franchises and with the capacity to do so.
• Public institutions that could benefit from the EMC products through better performing concrete, e.g. departments of transportation, etc.